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Optimizing for Search Engines

Search Engine Optimization Services for Law Firms in Chicago, Illinois

Helping Potential Clients Find You

The Internet is like an exceptionally accessible library of information that people can access 24 hours a day, 365 days a year.

  • If it's 2 a.m. and someone needs a criminal defense lawyer, they can find one on the Internet.
  • If it's late at night and a potential client finally has time to focus on finding the right family law attorney, the Internet is here.
  • The family of a seriously injured car accident victim can begin making decisions about the personal injury lawyer they need at any time of day or night.
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So, how will potential clients find your law firm?

Contact FindLaw legal marketing consultant Susan Richards
40-minute free consultation - 312.388.1894

At FindLaw, we have search engine optimization (SEO) consultants who study and test legal marketing search data fulltime. When a potential client is looking for a lawyer, what are the search terms they put into their Internet browser? It is our job to know that — and we do.

  • Search engines send out "spiders" that search the Web and scan Web sites. In that way, they index sites so that when your potential clients search for certain terms, the search engine knows which content is relevant to send them. In the world's vast Internet library of information, search engines are tireless librarians who know every volume available.
  • Our SEO consultants track search terms and keyword trends by legal practice areas and by geography. They will look specifically at the words people in the Chicago area, for example, use to find the attorney they need.
  • Search engines change their algorithms frequently. The more sophisticated search engines are, the less they can be confused by unacceptable search engine tactics. Our SEO consultants stay aware of search engine practices so that we can effectively optimize our customers' Web sites.
  • FindLaw SEO specialists work closely with writers and designers to integrate search engine optimization best practices into every page of your Internet site.
  • With a database of more than 12,000 customer Web sites, our search marketing consultants have a wealth of data available to make every legal Web site highly visible on the Internet.

Susan Richards consults with law firms throughout the Chicago, Illinois, area. On our testimonials page, learn more about how her customers have benefited from having a custom-designed, custom-written, optimized Internet Web site. Contact Susan today for a free, 40-minute consultation about your law firm's online marketing needs.

Susan Richards works in Chicago, Illinois, and surrounding suburbs consulting with clients to develop customized Web marketing solutions that fit their needs and their budget.

FindLaw is the world's largest provider of
law firm marketing on the internet.
Whatever your law firm marketing needs
are, you'll find the solution at FindLaw.

More About Susan »

Contact Me

Susan Richards
Senior Internet Marketing Consultant
Thomson-FindLaw
Chicago, IL
Telephone: 312.388.1894
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