Writing Your Web Site

Law Firm Web Site Advertising: Effective Marketing Content

Converting Visitors to Potential Clients

What are your law firm's practice areas? Where do you practice law? Why should a potential client call you rather than some other attorney? These are essential questions that your FindLaw marketing copywriter will answer on every page of your Web site. You may have heard the phrase "Content is King on the Internet", and our content writers know how to write about law firms - because that's all they do.

A Web site is a challenging writing - and advertising - task. It is not like a brochure or legal brief with a cover and pages presented in a specific order. There is no way of knowing which page of your Web site will be the first page a visitor sees, so we will make sure every page effectively presents your law firm's capabilities, guides visitors through your site, and gives potential clients an opportunity to contact you.

Contact FindLaw legal marketing consultant Susan Richards
40-minute free consultation - 312.388.1894

When you talk with legal marketing consultant Susan Richards, she will suggest a legal marketing solution tailored to your law firm's specific needs. On your initial call with our FindLaw creative team, we will discuss that plan and gather information to use in writing about your law firm's services to best advertise your firm's services online.

• Your FindLaw marketing copywriter will ask you questions so that we can better know your law firm and write content tailored to you and your potential clients.
• You are different from any other lawyer — even those who practice in the same areas of law that you do. What are your strengths? What do your clients appreciate about your law firm? What special services do your offer? That information can be the foundation for marketing copy that persuades a site visitor to contact you.
• We will ensure that the Internet search terms (i.e., keywords) your potential clients will most likely use are present throughout the content of your Web site. Your search engine optimization consultant and content writer will work together to integrate those terms into your marketing copy to effectively advertise your Web site.
• Your writer and FindLaw designer will work together to ensure that your marketing messages are highly visible to site visitors.

Susan Richards consults with law firms throughout the Chicago, Illinois, area. On our testimonials page, learn more about how her customers have benefited from having a custom-designed, custom-written, search engine optimized Internet marketing presence. Contact Susan today to learn more about FindLaw's online advertising services. She offers a free 40-minute consultation to talk about your law firm's online marketing needs.